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I went on a search to find the cheapest massage insurance. I found it. But deciding on which massage insurance to buy is not as straightforward as finding the cheapest. Many organizations bundle massage insurance in with membership. Membership comes with bonuses, like “free” massage CEs, but surprise, surprise, bundled packages cost more. Hmm…paying a [...]

How to Build a Website FAST!

My website history is painful. Early on, I bartered with programmers for my website. Let’s just say that things never got done in a timely manner—or at all! My business suffered big time because I didn’t have control over my website. About 10 years ago, I did my first Do-It-Yourself (DIY) website. The experience was [...]

Good news! You don’t need to be certified in medical massage to treat sciatica. You don’t even need to know the latest myofascial technique. In fact, you can do a lot of good with sciatica if you just understand some basic physiological mechanisms and back research which surprisingly (or not) correlates to common sense. What [...]

You Have to Sell (Sorry…)

You have to sell—especially if you’re going to work for yourself.  But, if you’re like me, selling is a gigantic mountain to climb. For one, I hate, hate, hate sales scripts, strategies and formulas. Sales, to me, is not a game where the customer is prey. A customer is a human being who deserves honesty [...]

Early on in my massage career I cut my massage teeth in chiropractors’ offices. Over the years, chiros have become colleagues, and I’ve learned two very important things from them: 1. Don’t be afraid to work the muscles/ligaments on and around the spine, 2. Palpate the spine (and around the spine) for tight and tender [...]

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