I have a “that’s good, but wtf?!” feeling towards national massage spas, like Massage Envy. The “good” part is that they provide steady work. The “wtf?!” part is everything else: Low wages, a churn and burn business model, and the soul sucking break room where if you weren’t already miserable walking in, you will be [...]
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Who do you think of when I say massage advertising? Jenny’s massage? Hardly. I think of massage spas, like Massage Envy. Massage spas have fat advertising budgets. Private practice MTs not so much. But we’ve got something else. And it’s a massage advertising dynamo when it becomes a habit: It’s the practice of building rock-solid [...]
Which are the best massage marketing tips? The ones that you can effectively apply to your situation, which is precisely what we’re going to do now–figure out the best massage marketing tips for you. Listening to someone talk about massage marketing tips is like being handed free, lottery scratch-offs. You can’t wait to score! Scrape, [...]
When’s the last time you took a massage business course? Hey, I get it. I once avoided them like the plague. For one, I wasn’t so interested in being business-y, especially when I thought being business-y meant that I had to be a jerk. Two, my brain just didn’t think in terms of “business”. It [...]
