When I say massage business goals for the year do you get a little nauseous?
I used to…
But last year was different for me.
I achieved my goals.
Well, I should say that I achieved my goal. Singular. No “s” on the end.
Nothing like setting that bar at your ankles, Mark.
Actually, the bar was high and so were my expectations.
And I got it.
Massage Business Goals Deconstructed
Here’s why I made the switch from multiple massage business goals to one goal.
This a typical example of what my massage business goals in the past years would look like.
- Get 2 new clients per week.
Invest in 3 low cost ways to advertise, like more signage.
Send a monthly email to clients.
Post on my Facebook business page once a week.
And the list would go on.
I’d start out fine with goal #1, but as month 2 and 3 rolled around, I’d begin to freak out because I hadn’t started the other goals.
So, I’d pull my attention away from goal #1 to work on goals #2 and #3.
About half way through the year I wouldn’t know what needed my attention the most because all goals seemed equally important.
As January approached, I’d cut my losses, and go after one goal, but by that time it would be too late. And I’d miss with all goals.
So, at the beginning of last year, I said enough.
Pick one goal and go for it.
But which goal?
Hmm…they all seemed important.
Ranking them didn’t help.
So I asked myself this: What was the motive behind all my massage business goals?
Answer: I wanted to make more money than the year before.
So, “make more money” became my yearly goal.
How I Accomplished This Goal
The “how I was going to accomplish this goal” was not spelled out with other goals.
For example, I could put more effort into low cost advertising, but since it wasn’t a goal, I didn’t have to pursue that tack.
I had the freedom to experiment.
And checking off boxes (as in task accomplished) took a backseat to figuring out which tasks actually resulted in making more money.
Here are the tasks that helped me make more money last year:
- Put more time and effort into existing referral sources.
- Put more time and effort into client care.
- Answer the business phone before it goes to voicemail.
- Put more signage outside our office.
- Improve website SEO.
Making It Work For You
So the make more money goal worked for you, Mark. How do I know it will work for me?
I can’t say for sure that this is the way to go for you, but if you give it a try, I can help you.
First, if you pick “make more money” as your massage business goal try this:
1. Ask yourself if the task you’re doing to bring in more clients, like posting weekly on your business Facebook page, is leading to more money.
If the answer is no, then try something else.
If it’s yes, double-down on it.
2. Try my shortcuts.
I’ve done a lot of the heavy lifting already by creating a process for for figuring out which tasks bring in more money. You can read about my process here: Massage Marketing Tips: How to Pick the Winners.
If you need more help, join my email group.
I’ll keep you up-to-date on my latest ways to make more money.
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