My "How to Build a Massage Business" Crash Course

It’s FREE:-)

Hellz Yeah

Who do you think of when I say massage advertising? Jenny's massage? Hardly. I think of massage spas, like Massage Envy. Massage spas have fat advertising budgets. Private practice MTs not so much. But we've got something else. And it's a massage advertising dynamo when it becomes a habit: It's the practice of building rock-solid [...]

Guess what? I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived. Now your turn. Say it with me: “I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived.” How do you feel? Like a loser? Or do you feel a little [...]

How to Get Your Massage Noticed

I could kick myself when I think about all the massage business marketing mistakes I had made, especially when I didn’t understand and execute this:  HEY, I’M HERE! To me, HEY, I’M HERE! is a must for MTs trying to grow a practice. By the way, the caps and exclamation point are on purpose. View [...]

How to do Fall and Catch Massage

Fall and catch massage sounds very judo-y. But I promise that you won’t have to make your client tap out. Fall and catch massage is a way to do massage without squeezing and pressing a client’s muscles with all your might. Instead you “fall” into the client, and the client’s body “catches” you. Your body [...]

Welcome to massage talk therapy. Got a problem? I do. I hate cutting my toenails. Don’t know why. Maybe I was an unhappy podiatrist in another life. Anyway, I avoid cutting them at cost. They get way too long, and when I finally cut them I announce to my wife, Lisa: Hey, I cut 'em! [...]

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