You have a fan out there who thinks your massage is the best thing since Ben and Jerry’s VEGAN Caramel-Almond-Brittle ice cream. And that fan will sell your massage like nobody’s business. But finding that number one fan takes some work. Here’s how I do it. The Client Who Will Sell Your Massage First, we [...]
Recently, I got an email pitching blogging as a way to get more massage clients. I love blogging. My blog has helped turn our website viewers into callers. But if you need to get more clients fast, hold off on the blog. Do free massage instead. Just reading that made your fingers hurt, didn’t it? (Use [...]
When I opened an office in my town physical therapists in the area hated me. I spent months pestering them for a meeting—but I literally couldn’t even give my massage away. Then I met a PT named Charlie—and it looked like we were a match made in heaven. We shared similar views on health and [...]
Take my brother-in-law, a natural salesperson, and me, an anti-salesperson, and give us the same vacuum cleaner to sell and it’s pretty obvious who’s going to reach ten sales first. (By the way, I won’t totally be shut out because I’d get a pity buy.) And this is how I went around most of my [...]
