It was a few days after the insurrection at the US Capitol and my client Susan was loaded for bear (me). She was a client of twenty plus years so she knew exactly where I stood on politics. She fired the first shot over my bow. And then she fired a second and third shot [...]
The first conversation that I had with a massage therapist didn’t go well. I was 20-something, working out like crazy, and was dinged up with some overuse injuries. I really wanted to try massage, but massage in the 1980s wasn’t main stream, and finding a legitimate massage person in the Philadelphia, PA suburbs required some [...]
How do you get new massage clients? Be different (not crazy different; I’ll explain). Find referral sources. Demonstrate how you’re different to the referral sources. Advertise how you’re different on your website. Advertise how you’re different on your GMB page. Advertise how you’re different on signs. I know, you’ve been told to send out emails [...]
Massage body mechanics has a physics part (what is the most efficient way to massage in general) and a personal part (what is the most pain-free way for you to massage). It’s been my experience that the personal part is often left out of most massage body mechanic courses. But it’s the combination of the two—general efficiency [...]
