Hit Your Massage Number

This post was going to be called How to Hit Your Massage Number. But I didn’t go with that title because before the how there needs to be a why. And that why needs to be compelling for one simple reason: If you stay connected with the why (the need to hit your number) then, [...]

What do you really need to do to build a massage business? Before you invest in branding and more advanced massage certifications, invest in understanding what: 1. motivates you, 2. keeps you focused, 3. scares you to death and, 4. compels you to finish a task. The Problem With Not Knowing Yourself Here’s a question [...]

You Have to Sell (Sorry…)

You have to sell—especially if you’re going to work for yourself.  But, if you’re like me, selling is a gigantic mountain to climb. For one, I hate, hate, hate sales scripts, strategies and formulas. Sales, to me, is not a game where the customer is prey. A customer is a human being who deserves honesty [...]

Early in my massage career some customers worked me over, and I dropped my massage rate for them. My guess is that a big part of me discounting my massage rate came from a lack of confidence. You may feel the same way if you’re a compulsive massage rate discounter, too. But I’m going to [...]

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