Who do you think of when I say massage advertising? Jenny’s massage? Hardly. I think of massage spas, like Massage Envy. Massage spas have fat advertising budgets. Private practice MTs not so much. But we’ve got something else. And it’s a massage advertising dynamo when it becomes a habit: It’s the practice of building rock-solid [...]

Over the years occiput work beat up my fingers and thumbs. At one point, my hands ached so bad that I thought about taking occiput work out of my massage. But instead I experimented for about a year and discovered that when I changed one bad habit and found other ways to get the job [...]

How to Get Your Massage Noticed

I could kick myself when I think about all the massage business marketing mistakes I had made, especially when I didn’t understand and execute this:  HEY, I’M HERE! To me, HEY, I’M HERE! is a must for MTs trying to grow a practice. By the way, the caps and exclamation point are on purpose. View [...]

How to Fix Your Massage Career

Remember when you first started on your massage career journey? You were going to have a big, fat client book, steady money, and you were always going to be flying high because you were getting good mojo from helping people. And then what happened? Well, you developed a following, but you needed 3 or 4 [...]

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