Category: Save Money When Doing Massage

  • Cheap Massage Insurance | Affordable and Comprehensive Coverage Options

    Cheap Massage Insurance | Affordable and Comprehensive Coverage Options

    Cheap Massage Insurance: Your Guide to Finding Affordable and Comprehensive Massage Insurance

     

    I went on a search to find cheap massage insurance.

    I found two options. One for $94 and the other for $96.

    But deciding on which massage insurance to buy is not as straightforward as finding the cheapest.

    Many organizations bundle massage insurance in with membership.

    Membership comes with bonuses, like “free” massage CEs, but surprise, surprise, bundled packages typically cost more.

    Hmm…paying a little more to get “free” CE courses sounds good…but wait, renewal is every 2 years (if you’re in PA)…should I pay a little more to get “free” CEs every year?…am I really saving money?…and what if I hate the CE courses…hey, this one gives me a free website…but wait, I don’t own the domain name…

    Ugh!

    Take a deep breath in. We can get through this – and it’s important to get through this. Why?

    Why I Have Massage Insurance

    My number one reason to have massage insurance is to protect me against client injuries. If I make a mistake or if I am accused of making a mistake, I want some liability protection. For that protection, you’ll pay anywhere from 74 cents/day for a policy with professional amenities (like access to free rental agreement forms) to 26 cents/day for a policy with no bells and whistles.

    In addition to the massage insurance policies being affordable, I have confidence that the massage insurance providers will be there for me if I need it. I say that for a reason.

    The Good Old Days

    If you haven’t been doing massage as long as I have, you won’t remember the good old days when you just bought cheap massage insurance and that was it.

    No “free” websites that never get noticed.

    No newsletters that you never read.

    No upselling you scheduling software and massage business services.

    No massage insurance the next year because the company you bought from vanished into thin air! (Yep, that happened to me.)

    Okay, so it wasn’t all that great.

    The reality is, we’ve got a lot of choices now.

    We just need to wade through them–and that’s what I’m going to help you do.

    Before we get started please note that some of the links below are affiliate links. That means I get a paid a fee if you purchase through an affiliate link. But you don’t pay more for going through my links. 

    Affiliate fees help keep this blog going, and thank you if do choose to support my work.

    My goal with this article is simply to give you the spreadsheets so that you can compare policies. You make the decision regarding who you want to go with. 

    Lastly, if you have a massage insurance liability question for any company mentioned in this article, send it to me. I will make sure that you get an answer.

    Sound good?

    Alright, let’s get started.

    Here’s What I Did to Find Cheap Massage Insurance

    To make things easier, I divided up the many massage insurance options into two categories: Just Insurance and Insurance with Extras.

    Here’s what a Google search turned up for the Just Insurance options.

    Just Massage Insurance

    a. $94/year: Insure LMT

    b. $96/year: Insure Bodywork (BBI)

    c. $109/year: American Massage Council

    Here are the Insurance with Extras options.

    Massage Insurance with Extras

    a. $169/year: Massage Magazine Insurance Plus

    b. $175/year: Hands On Trade

    c. $179/year: NACAMS

    d. $199/year (and $229/year): ABMP

    e. $204.99/year: NAMASTA [$99.99 (associate membership) + $105 (insurance)]

    f. $235/year: AMTA

    g. $269/year: Alternative Balance

    In this category there are 7 options.

    Now let’s compare the options in Just Massage Insurance.

    I Just Want Freakin’ Massage Insurance

    Here’s what the 3 options for Just Massage Insurance look like on a spreadsheet:

     

    Spreadsheet comparing cheap massage insurance coverage details with Insure LMT, Beauty & Bodywork and American Council.

    Immediately you see that the American Massage Council’s policy is lacking in 8 out of 9 categories when compared to Insure Bodywork (BBI) and Insure LMT.

    In 5 out of 9 categories, both Insure Bodywork (BBI)and Insure LMT provide the same coverage amount. Of the 4 remaining categories, Insure Bodywork (BBI) wins: 3 (win) -1 (loss).

    So, Insure Bodywork (BBI) is $2 more than Insure LMT, but is better than Insure LMT in 3 categories.

    Claims Versus Occurrence Insurance Policies

    Both InsureBodywork (BBI) and Insure LMT are occurrence policies. BBI was a claims policy but switched to occurrence near the end of 2024.

    That’s a good thing. Here’s why:

     Allen Financial Insurance Group explains the difference between a claims policy and an occurrence policy:  

    A claims policy covers the insured for an incident that occurred during the policy period and was reported as a claim while the policy remained in force.”

    An occurrence policy “provides coverage for ‘alleged incidents’ (injuries) that happened during the policy year regardless of when the claim is reported to the carrier. It provides a separate coverage limit for each year the policy is in force. It doesn’t matter if the policy is active when the claim is reported. It only matters that the policy was active when the alleged incident occurred.”

    Huh?

    I’m with ya. Let’s put it in massage language.

    A Claim Happens 

    You have an occurrence massage liability policy.

    Kyle, a client, trips over your massage stool and breaks his wrist when the policy is in effect (while you have the occurrence insurance).

    The next year you buy a different massage liability policy and that next year Kyle makes a claim.

    No problem because you’re covered under the occurrence policy that you had the year before even though you no longer have that policy.

    Now, say you had a claims-made policy when Kyle tripped and broke his wrist. But the next year (the year Kyle makes a claim) you had a different insurance policy.

    Guess what?

    You’re not covered because the claim was made when your claims-made policy was not in effect.

    In the Kyle scenario in order to be covered with a claims-made policy you would have had to renew your claims-made policy the year Kyle reported a claim.

    Important stuff to know, but not the end of the world, right?

    So, like I said before, the good news is that both Insure Bodywork (BBI) and InsureLMT are occurrence policies.

    So, if you want to save a couple of bucks, go with InsureLMT.

    If you want higher payout limits in a couple of categories, go with InsureBodywork (BBI). 

    Massage Insurance with the Bells and Whistles

    Take a look at the spreadsheet:

    Spreadsheet comparing cheap massage insurance coverage options with Insure LMT, Massage Magazine Insurance Plus, AMTA, ABMP, Hands on Trade, NAMASTA, NACAMS, and Alternative Balance.

    A quick glance reveals that in categories 1 – 5 all options are fairly comparable except for NAMASTA. Their numbers are the lowest.

    Also, worth noting is that the ABMP and AMTA have the best numbers in categories 1 – 5.

    Let’s look at categories 6 – 9. HandsOnTrade scores the worst. And ABMP, AMTA and NAMASTA have goose eggs in two out four categories.

    NAMASTA is looking a little rough here. We’ll come back to that a little later.

    But what about added value? Here’s a spreadsheet of the extras you get with each option.

    Spreadsheet comparing cheap massage insurance extras with options with Insure Massage Magazine Insurance Plus, Hands on Trade, Insure LMT, NACAMS, Alternative Balance, ABMP and AMTA.

    At this point, if I were leaning towards buying insurance through a professional organization, I’d look at the column that is labeled “Extras” and decide which extras are important to me.

    Once you decide what’s important to you, it will be easier to select a professional organization that meets your needs.

    Free Websites Don’t Work

    Okay, I have to say something here.

    If you’re jacked about the free website you’re going to get with your insurance, don’t be.

    It will be as generic as vanilla ice cream and your URL will be unprofessional and make the client wonder if you can afford sheets.

    Build a massage therapy website yourself (as cheap as $60/year to start). 

    Okay, back to the business of picking insurance.

    Massage Insurance Bundle Deals

    You might be wondering if a bundle deal through a professional organization could save you money via the bonuses and perks.

    Good question.

    Here Massage Magazine Insurance Plus ($169) stands out because they offer unlimited online CEs and have solid insurance. Massage Magazine Insurance Plus also throws in $500+ in industry discounts..

    But before you whip out your Visa, here’s something to think about…is buying an insurance option with unlimited CEs cheaper than buying BBI at $96 of InsureLMT policy at $97 and getting your CEs elsewhere?

    Well, today I found 24 online CEs for $55. So, the answer would be you if you want the absolute, cheapest massage insurance and an online CE combo then buying an insurance policy with no bells and whistles and finding a cheap online CE provider can save you a little bit of money.

    But if you want cheap, no hassles and unlimited CEs always at your disposal, go with Massage Magazine.

    It’s Not Always About the Money

    But buying massage insurance through a professional organization isn’t always about money, right?

    Sometimes it’s about category 4–“Other”. In other words, it’s about having the support of a professional organization.

    For a deeper dive into “Other”, here are the links to the additional perks with each option. I’ll see you in the paragraph after the links. (Oh, warning: when you see the word “access”, that usually means you have access to something that you’ll have to pay for.)

    MassageMagazine extras

    HandsOnTrade extras

    MassageMagazine extras

    AlternativeBalance extras

    NACAMS extras

    ABMP extras

    NAMASTA extras

    AMTA extras

    How’d it go? Did one organization resonate with you? If so, maybe that’s the one to buy from. But before you do, let’s do a quick review.

    My Massage Insurance Cautions

    These massage insurance options fell significantly short of their competitors.

    In the Just Insurance category, the American Massage Council insurance coverage was the weakest

    And NAMASTA fell behind the rest of the pack in the Insurance with Extras category.

    But if you liked the extras NAMASTA offers, you could become a member (and get the extras) without buying the massage insurance from them.

    And in Conclusion…

    Does it seem like it’s getting complicated again?

    Let’s un-complicate it.

    Do you want cheap massage insurance?

    If so, go with the least expensive Insure LMT ($94) or Insure Bodywork (BBI) ($96) with higher coverage in damage to premises rented to you and medical expense coverage.

    Do you want cheap massage insurance and “free” CEs?

    Then go with Massage Magazine Insurance Plus ($169 with unlimited CEs and the massage industry discounts).

    Do you want the support of a professional organization?

    Decide which organization has the perks that are best for you. And if at the end of a year, it turns out to be a bad fit, you can always switch to another option.

    It’s your hard-earned money. 

    Spend it where it makes the most sense for your needs. 

    Frequently Asked Questions about Cheap Massage Insurance

    What type of insurance does a self-employed massage professional need?

    Another way of asking this question is: as a self-employed, sole proprietor, massage therapist, do I need additional insurance beyond massage insurance (professional liability insurance) such as a general liability policy (protects against third-party injuries or property damage occurring on your premises)? The good news is that most massage insurance policies have some kind of general liability protection included in their policies. Here are three examples: 

    1. American Massage Therapy Association (AMTA):

    • Professional Liability Insurance: AMTA provides professional liability insurance with coverage limits of up to $2 million per occurrence and a $6 million annual aggregate. This coverage includes general liability, which protects against third-party injuries or property damage occurring on your premises.

    2. Associated Bodywork & Massage Professionals (ABMP):

    • Professional Liability Insurance: ABMP offers professional liability insurance with coverage limits of up to $2 million per occurrence and a $9 million annual aggregate. This policy includes general liability coverage.

    3. Massage Magazine Insurance Plus (MMIP):

    • Professional Liability Insurance: MMIP provides professional liability insurance with coverage limits of up to $2 million per occurrence and a $3 million annual aggregate. This coverage includes general liability.

    What you have to decide: While these policies offer substantial coverage, it’s important to assess whether they meet your specific needs. For instance, if you own your practice space, you might need additional commercial property insurance to protect your equipment and workspace from damage or theft. Additionally, if you offer specialized services or have unique risks, you may require higher coverage limits.

    Best Practices:

    • Review Your Policy: Carefully read the terms and conditions of your insurance policy to understand the coverage limits and exclusions.
    • Assess Your Risks: Evaluate the specific risks associated with your practice, such as the value of your equipment, the nature of your services, and the location of your practice.
    • If you need more help, consult an Insurance Professional: Consider speaking with an insurance agent who specializes in massage therapy to ensure you have adequate coverage tailored to your needs.

    Do I have to have massage insurance?

    If you work for someone, they probably require massage insurance – and some states do, too. In addition, some cities and counties may have their own rules. You’ll have to do your research. 

    Can I get massage insurance if there is no licensing in my state or my modality is not recognized under massage state licensing?

    The answer is yes. For a deeper dive, go here to see the specifics and to find out which massage insurance providers don’t require proof of training.

    I don’t have the money upfront – are their policies I can buy month to month?

    Yes. Insure Bodywork (BBI) offers $9.99/month.

     

    Insurance Terms

    Here’s a list of insurance terms and definitions to use as a reference. All are taken from the HandsOnTrade website, except for one definition that is noted. I made one grammatical edit to Hands On Trade definitions.

    Claims Made Policy : Claims-made policies provide coverage only for claims that are made while the policy is active. If your claims-made policy expires, and someone files a claim against you later, you would have no coverage, even though you were insured at the time of the incident. (Osborne, Karrie, What Are Your Risks?, Massage & Bodywork Journal, January/February 2014.)

    Occurrence Based Policy: Insurance that pays claims arising out of incidents that occur during the policy term, even if they are filed years later or if the policy is no longer in effect.

    Malpractice: Professional misconduct or lack of ordinary skill in the performance of a professional act which renders the practitioner liable for damages.

    Professional Liability Insurance: The obligation that a professional practitioner has to provide care or service that meets the standard of practice for his/her profession.

    General Liability Insurance: A form of insurance designed to protect practitioners from liability exposures arising out of accidents resulting from the premises.

    Product Liability Insurance: Insurance on a professional practitioner from suits arising out of damage caused by a product used on a client.

    Damage to Premises: Property Damage to any one premises while rented by the Insured or in the case of damage by fire, while rented by the Insured or temporarily occupied by the Insured with permission of the owner of premises.

    Per Occurrence limit: This is the limit for all damages, whether property damage or bodily injury resulting from one occurrence.

    Aggregate limit: This is the maximum limit for all claims against you during the policy period. Each claim paid reduces the remaining coverage for the period until the aggregate amount is paid.

    Free Resources

    If you’re trying to build a massage business without spending a lot of money, this free program will help you out: Jumpstart.

    Check out more ways I save money on my resources page.

    Sign up to be in my email group to get my latest information.

    Last, if you find this information helpful and want to continue to hear a perspective outside the usual industry voices, please share this cheap massage insurance guide. It’s the only way this kind of independent insight gets out there—and it helps more therapists like us stay informed.

    About Mark Liskey: 

    Mark is not a bot. He is a business owner, neuromuscular massage therapist of 30+ years, teacher, writer and blogger. In this blog, he shares best practices for inexpensively growing a business. You can also find Mark’s articles here: Massage Magazine and Massage & Bodywork Journal. Mark loves working in his massage businesses – PressurePerfect Massage and Pain-Free Massage Therapist.

     

     

  • Build a Professional Massage Therapy Website: A Cost-Effective DIY Guide

    How to Build a Professional Massage Therapy Website

     

    How do you quickly build a massage website (or a blog) that brings in clients without paying for a web designer and a SEO expert?

    (1) Pick a website host/builder.

    (2) Keep the massage website design simple and write engaging content.

    (3) Do basic (not complicated or time-consuming) SEO for a local search.

    Easier Than You Think – Why DIY is the Best Option

    Knowing what to do (the three things I just mentioned) is the hard part.

    Doing the actual website is the easy part.

    But before we get into the specifics, I have to tell you that my massage website history has left me more scarred than my childhood.

    Just joking, ma. 

    You did good!

    My Massage Website Trauma

    Early on, I bartered with programmers for my website. Let’s just say that things never got done in a timely manner—or at all!

    My business suffered big time because I didn’t have control over my website.

    About 10 years ago, I did my first Do-It-Yourself (DIY) website.

    The experience was mildly better than working with a disinterested designer.

    Unfortunately, the website builder I was using was clunky and not straightforward.

    At the end of the day I had a website, but I had to put in an insane amount of hair-pulling-out hours to get it done.

    But it’s not like that now.

    Website builders nowadays are simple to use and the end product looks great.

    Still with me on the DIY website?

    Good.

    Now let’s address the next thing that may be freaking you out.

    Blog or Website?

    You may have read that you need a blog for your website.

    You don’t.

    Engaging content and basic SEO will carry the day.

    However, if you want to have a serious blog because you like to write or you want to provide more information to your clients (and potential clients) or it’s part of your marketing strategy, go here.

    If you just need a website or if you need a website with a blog playing a minor role (1 post per month) then you’re at the right place.

    Before we get started, you need to know that links in this guide are affiliate links.

    So, that means if you purchase through a link I get a commission—but you don’t pay more for going through a link. 

    Affiliate commissions support my work, and I appreciate and count on the support. But no matter if you purchase through my link or not, I’m here to answer any questions about websites. Just email me at mark@makethemostofmassage.com

    Okay, let’s get crackin’!

    Step-by-Step Guide to Building Your Website

     

    Step #1: Pick a Website Host/Builder

     

    If you already have a website, skip to Step #2. If not, you next need to consider a domain name for your website.

    Choosing a Domain Name

    First, you want to own your domain name because you need to control your business name online. 

    Guess what? If you have a “free” massage website through a professional organization, like AMTA, ABMP, or Massage Magazine, you may not own the domain name to your website. If that’s the case and you decide to leave that organization, you don’t take the domain name (and potentially the website) with you.

    Sometimes, depending on the professional organization’s relationship with the website provider, your domain name may be a subdomain of the professional organization you’re with or the website provider they use. For example, your URL may look like this: www.ashleysmassage/massageprofessionalorganization.com.

    That means your website address will not match your business name. This doesn’t look good to clients and it makes marketing/advertising complicated.

    I know this firsthand. A while back, I had a free website through Google. My website was okay looking (not really according to my wife, Lisa), but my website URL made things waaay complicated.

    For instance, was I really going to put www.markliskeymassage/googlesites.com on my business cards? Actually, I did. It looked crappy and no one ever went to my website.

    The sad thing is that I knew better, but I wanted someone else to take care of all the details, like getting the domain name.

    Why?

    I guess it’s pretty much the same answer for everybody. Fear of the unknown.

    That’s when you start imagining all the things that could possibly go wrong, like Omg, I just bought MarkLiskeySucksAtMassage.com instead of MarkLiskeyMassage.com!

    But, seriously, you’re not gonna screw it up.

    Picking a domain name is easy with Weebly and Wix or any website builder company. You just need to come up with the ______.com name.

    If your massage business is your actual name, you’re domain name is likely to be available.

    If you’re business name is different than your actual name and someone already owns that domain name as a .com, you’ll be alerted and alternatives will be suggested.

    For example, if your business is Jones Massage and jonesmassage.com is taken, then available alternatives might be jonesmassage .net or jonesmassage.biz.

    Yes, .com is preferable because it’s most familiar to people, but .net will work. Our Berwyn, PA USA office is a .net and does fine in the local search.

    You could also try adding a word or changing your business name if you business name is not available as a .com.

    For example, if your business name is Great Relief Massage and greatreliefmassage.com is taken, you could try greatreliefmassagetherapy.com.

    Don’t get too far away from the business name that you want on your sign and/or what is your legal business name, but there is room for experimentation.

    If you need a second set of eyeballs on your domain name selection, email (mark@makethemostofmassage.com) me.

    Get a Real Real Domain Name and Build Your Website

    How do you get a real domain name? Go with a web host service. It’s the cheapest way to build a website and it’s not hard to do.

    What is a Web Host?

    A web host provides storage space and the technologies for a website or web pages to be viewed on the Internet. The web host services I recommend provide free website builders.

    Wait! How about just using a website builders like Wix and Weebly? Both are good options to create a website. But if you want to save money, have more control over your website and have additional websites at no extra charge, then go with one of the affordable web hosting services in this article.

    Picking a Website Host/Builder

    This post that I wrote, Cheapest Way to Build a Website, will provide you with my recommendations and give you all the information you need to pick the web host that is best for you.

    Now, let’s build a website.

    Step #2: Design a Simple, Effective Website

    Ultimately, the design is not what’s going to bring in clients.

    Okay, you don’t want an god-awful, ugly design that repels clients.

    But if your website is simple and clean, you’re good content will carry the day.

    Also, “simple” is a huge time-saver. 

    You’re not going to be spending gobs of time trying to get a template design do exactly what you want it to do.

    For an effective website, you only need these tabs (pages): HOME, ABOUT, and SERVICES.

    Nail the simple but professional design, knock the content out of the park and you’ll have a website that brings in clients.

    Once you’ve picked your template or theme, it’s time to…

    Write engaging content.

    When I say “write engaging content” I mean write 3 pages–About, Services and Homepage–that make the potential client want to pick up the phone and call you.

    Let’s start with your About Page.

    About Page

    I’m just going to say this: You’re About Page is freakin’ important.

    Why?

    Because the customer wants to know who’s doing the rubbing.

    And the About Page is your opportunity to gain the trust of the potential customer.

    It’s also where you can stand out from the competition–especially the massage spas.

    The faces on their About Page are always changing.

    Your About Page face never changes.

    It’s always you delivering the same great massage and customer care for each client in your own unique way.

    Let the potential customer know this.

    This article will show you how to do that: How to Write an About Page.

    Just as important as your About page is your Homepage

    Homepage

    Your Homepage is your first impression page.

    And you have to engage the viewer or she won’t check out your About page and/or Services page.

    How are you going to engage the viewer?

    I have a very simple strategy that you can do.

    I explain it all here: How to Write a Homepage.

    The last page you’ll need is a Services page.

    Services Page

    Again, not a big, hairy deal.

    Here’s what ours looks like for PressurePerfect. Search to see what your competition in the area is saying on their Services page.

    Don’t make it complicated. Just describe your services in a way that’s welcoming, but not overly sales-y.

    And if you’re confused about how much you should charge, check out this article: How to Much Do I Charge?

    So, you now know or have an idea of what you want to write on your website.

    The last thing to do is…

    Step #3: Basic SEO for Local Search

    The Local Search is the search result that comes up first on the screen when someone types in “massage” in the Google search box.

    You want to come up in the top 3 in the local search for “massage” in your area.

    Why?

    Because that is what automatically displays without the user having to click “More Places”.

    There are some basic things you need to do to start ranking higher in the Local Search.

    If you have a place to do massage, you’ll want to claim your business at Google My Business (GMB). GMB, a list of local businesses, appears at the top of the screen when someone searches for a term, like “massage”.

    So, first, you want to be on that list.

    Second, you want to rank as high as you can on that list. This article will help you optimize your GMB page.

    That’s all you need to do for now.

    You have a welcoming massage website that’s going to start ranking in the local search.

    Now you can start to concentrate on other important marketing things and we can tweak your website as we go.

    Massage Website Quick Review

    1. Choose a website host/builder. 
    2. Write engaging About, Home and Services pages.
    3. Optimize your GMB page

    Not sure a DIY massage website is for you?

    My door is always open to talk:-)

    Just let me know what’s going on.