This post was going to be called How to Hit Your Massage Number.
But I didn’t go with that title because before the how there needs to be a why.
And that why needs to be compelling for one simple reason: If you stay connected with the why (the need to hit your number) then, more than likely, you’re going to hit your number.
Let me explain.
Hitting Your Massage Number
First, by hitting your number I mean that you achieve the weekly number of massages you set as a goal.
If you were in sales hitting your number would be straightforward.
Your sales goal number would be put on a board or entered in a spreadsheet and you’d work to accomplish that goal.
Pressure’s on.
But you’re not a salesperson.
There’s no sales board.
There’s no spreadsheet.
There’s no one there telling you to hit your number besides you—which makes it easy to lose sight of the need to hit your number.
I get that.
For a chunk of my massage career I wasn’t hitting my number.
And I addressed the problem by lowering my number.
That’s one way to hit your number, right?
But not a good way because as I adjusted my number down, my income went down, too. And I struggled to make it as a massage therapist.
Eventually, I became determined to hit my original number.
And I did.
Then I raised my number
And I hit that number, too.
Motivation Behind Determination
So, just get determined and everything will work out, Mark?
No.
You have to be determined, but we all know determination is not as simple as flipping on a switch.
Here’s what made me persistent in working towards hitting my number: Utter desperation.
At the lowest point in my massage career I either needed to hit my number and climb out of a financial hole or find another career.
That was a significant fire under my butt.
What’s your fire?
If you’ve been at massage for a few years and are barely making it, I’m going to give you some preemptive desperation (motivation) by telling you what’s ahead: More floundering until you quit.
I’m such a nice guy…
Seriously, I’m not trying to upset you.
I’m just trying to light a controlled burn under your butt so that you don’t end up as desperate as I was.
My How to Hit Your Massage Number Formula
So, embrace the reality that you have to hit your number.
Then define that number.
How much do you need to make each work week this year? The following year?
Next, implement basic marketing strategies, like the ones you can find in my free Jumpstart course.
Stick with the plan for 6 months.
Tweak it if you need to.
Hit your number.
Enjoy the success:-)
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