Massage tools will not only save your hands, they’ll help you build a unique practice and differentiate yourself from the competition. This is my quick tutorial for building a massage business with massage tools. Massage Tool Guy Not First, you may think that I’m known as “the massage tool” massage therapist, but I’m not. Okay, [...]
A massage tool with a contoured edge may look like there’s going to be some blood on your sheets after the massage is over, but I have a way to make it less scary: Put a guide finger/thumb (from the hand that’s not holding the massage tool) next to the contoured edge. I’m going to [...]
When I first opened my massage practice, I was a strict neuromuscular massage therapy (NMT) practitioner. I believed that NMT could get any client out of pain. Period. Twenty years later, things have changed for one reason: I get better results for certain clients when I collaborate with and/or refer to other health professionals and [...]
If you don’t have any money to advertise, there is one thing you absolutely need to do: Email your clients about massage specials, important information and personal recommendations. Take a deep breath. I’m going to make it easy for you to get rolling. Here we go! Eliminating the Cheese Factor First, you need to get [...]
