Search: how to compete with massage envy

Mainstream massage will be connected to mainstream medicine. And if you’re not moving in that direction, I think you’re going to miss out an opportunity. I’m not talking about getting hired by an orthopedist or physical therapist to do medical massage. I’m talking about aligning your massage business with mainstream medicine to serve your clients [...]

A client, Marcia, once told me that my massage business card sucked. Actually she said: “Holy crap!” as she held my card in her hand. Marcia was a graphic designer and rattled off a list of fouls I had committed when I designed my card. So, guess what I did the next day? Nothing. Today [...]

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