Author: Mark Liskey

  • Louisiana Massage Insurance (Cheap) with CEs Louisiana Accepts 

    As a Pennsylvania massage therapist, I don’t have a legal requirement to carry massage insurance. However, I still maintain coverage because it’s a vital safeguard for my career.

    In Louisiana, though, massage therapists are required by law to have insurance. Additionally, Louisiana therapists must complete 12 continuing education (CE) hours annually and ensure their CE providers are recognized by the Louisiana Massage Therapy Board.

    In this article, we’ll cover both aspects—finding the inexpensive massage insurance without CE classes and massage insurance with CE classes that are approved by the Louisiana State Massage Board.

    Affiliate Disclosure: This article contains affiliate links. If you purchase through them, I may earn a marketing fee at no extra cost to you. The earnings help keep my blog going so that I can keep providing you the free and lowest-cost options to start and grow a massage business. Thanks!

    Massage Insurance Without CEs: Most Affordable Options

    Even though my state doesn’t mandate insurance, I wouldn’t practice without it because of protection from liability, business credibility, and coverage for multiple modalities. As you know, for Louisiana massage therapists, insurance isn’t optional—it’s required. Let’s explore two budget-friendly insurance options if you don’t need CEs included. Here are two lowest-cost options:

    Feature Insure Bodywork InsureLMT
    Price $96/year $94/year
    General & Professional Liability Yes Yes
    Product Coverage Yes Yes
    Identity Theft Protection Add On Yes
    Rental Damage Insurance Yes Yes
    Online Coverage Purchase Yes Yes
    Additional Insureds Yes Add On
    Monthly Payment Option Yes No

    Both provide essential coverage. If monthly rather than yearly payments are important to you or if you have to add additional insureds to your policy, Insure Bodywork makes the most sense. If you feel strongly about having and not paying more for Identity Theft Protection, then go with InsureLMT. Choose what fits your needs best!


    Massage Insurance with CEs: Do Their CEs Count?

    If you prefer insurance that includes continuing education credits, it’s important to select an insurance provider whose CE courses are recognized by the Louisiana Massage Therapy Board. Not all insurance providers offer CEs that meet Louisiana’s standards. Here’s how I found that out.

    A Louisiana massage therapist contacted me asking if my CEs were approved by Louisiana state board. I thought they were because I was a NCBTMB provider. But when I went to check with the Louisiana State Board, I found that NCBTMB provider status did not mean my CEs were approved by the Louisiana Massage Board. If I wanted them approved, I would have to submit them and go through their approval process.

    So, before committing to a CE provider, double-check that their courses are recognized by the Louisiana Massage Therapy Board. The best way to do this is to visit the board’s official website and use their search tool for approved CE providers.

    That said, I did the work for you with three massage insurance providers who bundle CEs with massage insurance: AMTA, ABMP, and Massage Magazine Insurance Plus.

    First, AMTA’s CE courses are not found when using the Board’s approved CE search tool. However, Massage Magazine Insurance Plus and ABMP CEs are approved by the Louisiana Massage State Board. Here’s a price and insurance comparison:

    Feature ABMP Massage Magazine Insurance Plus
    Price $199/year $169/year
    General & Professional Liability Yes Yes
    CE Courses Included Yes (Accepted by LA Board) Yes (Accepted by LA Board)
    Legal Defense Coverage Yes Yes
    Online Business Resources Yes Yes
    Website & Marketing Tools Yes Yes
    Discounts on Massage Products Yes Yes
    Additional Perks Online education, networking Industry discounts, wellness programs

    If price is your main concern, Massage Magazine Insurance Plus offers a lower-cost alternative while still meeting Louisiana-approved CE requirements. ABMP provides additional business support, making it a better option for therapists looking for more professional support.


    How to Switch Insurance Without Disrupting Coverage

    All the insurance providers mentioned in this article offer occurrence-based policies, which cover incidents that happen during the policy period, regardless of when a claim is filed. This means you can switch from one occurrence-based policy to another without worrying about coverage gaps, as each policy independently covers incidents during its term.

    Regarding policy start dates, some providers allow you to select a future start date when purchasing a new policy. For example, Massage Magazine Insurance Plus permits you to buy a policy now and choose a start date within the next three months. This flexibility enables you to secure favorable rates and ensure continuous coverage without overlaps or gaps.

    It’s advisable to confirm this option with each provider to align your new policy’s start date with the expiration of your current coverage.


    Final Thoughts: Choose What’s Best for You

    Louisiana massage therapists must have insurance, and they also have specific CE requirements to meet every year. The best option for you depends on your needs:

    • If you just need insurance, look at Insure Bodywork or InsureLMT.
    • If you want insurance with CEs, ABMP advertises strong professional support, while Massage Magazine Insurance Plus is a lower-cost option.
    • If CEs are your focus, always confirm that your courses are approved by the Louisiana Massage Therapy Board before enrolling.

    I’m here if you have questions (mark@makethemostofmassage.com). Ultimately, it’s your hard-earned money—spend it where it makes the most sense for you and your massage career!

     

  • Exploring NACAMS Personal Training Insurance: Coverage, Benefits, and More

    As a massage therapist, you might be wondering why I’m writing about NACAMS personal training insurance. The answer is simple—our massage business expanded into a wellness business (www.pressureperfectmassage.com), incorporating personal training and fitness classes. Naturally, this led us on a quest to find personal training insurance that could provide broad coverage for the different services we offered.

    In this article, I’ll highlight some of the key offerings of NACAMS personal training insurance, including portable coverage, member benefits, and services covered. While this isn’t an endorsement of NACAMS or any specific insurance provider, I want to share some of the pluses I found.

    Affiliate Disclosure: If you purchase through one of my links, I earn a small marketing fee. That said, the money I earn from affiliate sales allows me to research, experiment, and find ways for small business owners to start and grow a business for free or as inexpensively as possible.

    Portable Coverage: Train Clients Anywhere

    One of the standout features of NACAMS personal training insurance is its portable coverage. As a massage therapist, you may already understand the value of coverage that follows you wherever you work. Whether you’re providing in-home massage sessions, working at multiple spas, or offering services at corporate wellness events, you need liability protection that moves with you.

    The same applies to personal trainers. Many trainers work in gyms, private studios, clients’ homes, and even outdoor locations like parks and beaches. NACAMS personal training insurance ensures that you’re covered no matter where you train your clients. This flexibility is essential for fitness professionals who don’t want to be tied to one location or facility-based insurance.

    Member Benefits: More Than Just Insurance

    NACAMS doesn’t just provide insurance—it offers additional perks that can save you money. Not every benefit will be important to you, but taking advantage of just one or two can make a significant financial impact. Here are some standout membership benefits:

    • Discounted Fitness Equipment – Save on essential tools of the trade.
    • Professional Resources – Access to industry news, continuing education discounts, and professional development.
    • Retail Discounts – Get deals on apparel, supplements, and gear.

    Services Covered: A Broad Range of Modalities

    Massage therapists don’t typically stick to one modality. Many of us combine Swedish, deep tissue, sports massage, and even energy work to tailor treatments to our clients’ needs. NACAMS personal training insurance takes a similar approach by covering multiple fitness and wellness services under one policy.

    Comparison of Coverage: Personal Training vs. Massage

    Service/Modality Covered Under NACAMS Personal Training Insurance Covered Under Massage Insurance
    Personal Training Yes No
    Yoga Instruction Yes Sometimes
    Pilates Instruction Yes Sometimes
    Group Fitness Yes No
    Sports Conditioning Yes No
    Massage Therapy No Yes
    Reflexology No Yes
    Stretch Therapy Yes Sometimes

    As you can see, there are similarities between NACAMS personal training insurance and massage insurance in terms of broad service coverage. If you’re offering multiple wellness services—including personal training, yoga, or Pilates—you need an insurance policy that won’t limit you to a single modality.

    Is NACAMS Personal Training Insurance Right for You?

    Ultimately, choosing insurance is a personal decision. If you’re a massage therapist who has expanded into personal training or wellness coaching, NACAMS personal training insurance offers broad coverage that might fit your needs. Here’s how to decide if it’s a good fit:

    • Do you train clients in multiple locations? If yes, portable coverage is a plus.
    • Do you want extra perks? If you’ll use the member benefits, NACAMS can offer additional value.
    • Do you provide multiple services? If you’re doing more than just personal training, having coverage for yoga, Pilates, and other fitness services is beneficial.
    • Price in your range? NACAMS is $179/year or $329/two years.

    Final Thoughts: Spend Where It Makes Sense for You

    This article isn’t meant to convince you to buy NACAMS personal training insurance—it’s about highlighting what they offer. If you’re a “perk person,” NACAMS has some great extras. But at the end of the day, it’s your hard-earned money, and you should spend it where it makes sense for you.

    Take the time to compare policies, understand the coverage, and choose the one that fits your unique business needs. Whether it’s NACAMS or another provider, getting the right insurance will give you peace of mind so you can focus on what you do best—helping clients reach their wellness goals.

     

  • Handle Your Sh**: Turning Your Small Business To-Do List into Mission Accomplished

    This year, my wife, Lisa, and I decided to handle our sh**. It’s our New Year’s mantra. And it’s both a rallying cry and a reality check. To handle my sh** meant that I needed to tackle my small business to do list. And when I did, I found out that my small business to do list was a hot mess.

    The hard part of creating a small business to do list isn’t actually making one—it’s doing it. If you own a small business, you know this all too well. Your small business to do list might include everything from client calls to ordering supplies to figuring out why the office Wi-Fi is spotty. And while you start each day with good intentions, somehow those critical tasks always seem to multiply instead of going away.

    So, how am I going to make my small business to do list not a hot mess? I drew a line. Literally.

    The Line on My Small Business To-Do List

    Here’s how my small business to do list would typically go: I’d start with a reasonable list of things to accomplish for the day. But then, life would get in the way, and I wouldn’t finish everything. Naturally, I’d carry the unfinished tasks over to the next day. By midweek, I’d have a list so long it looked like it belonged to someone running five businesses instead of just one. By the end of the month, I was buried.

    And the worst part was that important tasks got lost on the small business to do list – and I never accomplished everything I wanted to in the year. (More about how part of me may have liked that later.)

    So, I started out this year with diligence and verve, ready to handle my sh** by putting everything on my small business to do list. But as I started to do what I did most every year–bury myself with boxes to check–I finally came to terms with the fact that I was a small business to do list failure, and I either had to throw my small business to do list out or try another tactic or fix my small business to do list.

    The truth is: I’m married to my small business to do list. So, I went for the fix. The fix, which I didn’t recognize as a fix until weeks later, was 100% accidental. One day, in desperation to stop yesterday’s to-do items from comingling with today’s projects, I drew a line. A simple, clear, definitive line. Little did I know that the line would both liberate and organize me in ways that I have never experienced before. Here’s what that line helped me do:

    Stop Pushing Tasks Down the List

    The line allowed me to focus solely on the tasks I wanted to accomplish that day without losing sight of the others I needed to tackle in the near future. That sense of presence but not pressing—because the line clearly demarcated what had to be done today versus later—let me fully concentrate on the tasks at hand. As the day unfolded, I began naturally moving tasks above or below the line based on shifting priorities. This flexibility created a rhythm and fluidity that gave me confidence. No task felt lost or buried because everything remained visible—either just above or below the line—and I knew it would all be addressed in due time.

    Stop Losing Tasks on Purpose

    About that fluidity…as I shifted tasks above and below the line, I realized that sometimes a task would sink lower below the line because it just wasn’t as important to get done. But then I also started to notice that sometimes the tasks were things I didn’t want to do, and it was easy to forget them the more I buried them.

    This was a huge discovery for me, and I called myself on it. I didn’t trust myself to remedy the situation through willpower alone. Instead, I identified the tasks that I liked to do and put a plus mark next to them. I placed those tasks under the line. Above the line were things I may or may not like doing but needed to be done.

    At the beginning of the day, I would move a “+” task above the line. If I accomplished my other tasks, I would let myself work on the task I wanted to. For me, and I think most people who work for themselves, controlling what you want to do is hard because we are the bosses. No one is telling us to make an appointment with the accountant except for us. By rewarding myself with tasks I liked for doing tasks that needed to get done, I was able to get more meaningful stuff done on my small business to do list.

    Embrace the Power of Small Wins

    As I got more important stuff done on my small business to do list, something shifted in my psyche. I felt good, and I wanted recognition for my list checkmarks, especially for tasks I had put off forever. The checkmarks and the reward of getting to do one thing I wanted to do off my small business to do list helped satisfy that need for recognition, but telling Lisa, my wife, what I accomplished was also key. And the great thing about this was that it wasn’t just me saying I got work things done—I was getting “us” things done because my small business to do list had personal items on it, too. Like my small business to do list, some of these personal items had been on the list for a long time.

    Maybe experts would say to keep the two lists separate, but by combining them I was able to bring Lisa in on my reward system when I accomplished “our” goals. It also satisfied the need for more instantaneous rewards, like boxes checked, which research shows is important in creating a habit. BJ Fogg, the author of “Tiny Habits,” emphasizes how celebrating small wins and immediate reinforcement can make a habit stick, and I found that to be true here.

    Draw Another Line

    As great as all this is, there were times when my brain kept dumping more stuff to do on my small business to do list. At first, I started to panic. Then, without thinking, I drew another line. Below this line were items that needed to be addressed down the road but should stay nearby and eventually be shuffled into the daily list.

    The Line is Gold

    The great thing about a line on my small business to do list was that it made my list a living thing. It was no longer static and frozen in time. The line made me constantly interact with my small business to do list. What goes above the line? What goes below? Where does this item fit in my small business to do list? Am I prioritizing my “I Don’t Want to Do Items” over my “I Want to Do Items”?

    I love my list now. I’m hoping that I will still love it because I was able to accomplish most of the things on my small business to do list by the end of the year. I will keep you posted!

  • Cheapest Way to Build a Website: Comparing Bluehost, DreamHost, and WP Engine for Small Businesses

    Cheapest Way to Build a Website: Comparing Bluehost, DreamHost, and WP Engine for Small Businesses

    You need a real website to make you look professional, sell your service and help in Google’s local search results. It doesn’t need to be fancy. It just needs to be nice, inexpensive and easy to build and update. That’s why I am suggesting a web host service. It’s the cheapest way to build a website and it’s not hard to do.

    What is a Web Host?

    A web host provides storage space and the technologies for a website or web pages to be viewed on the Internet. The web host services I recommend in this article provide free website builders.

    Wait! How about just using a website builders like Wix and Weebly? Both are good options to create a website. But if you want to save money, have more control over your website and have additional websites at no extra charge, then go with one of the affordable web hosting services in this article.

    Affiliate Partners

    Before we get started, know that the links in this article are affiliate links. So, if you buy through a link, I get one-time commission, but you won’t get charged more if you do. And if you do, thanks for supporting my work! Your support (through affiliate sales) is how I keep this blog running. By the way, if you need help with anything I recommend, please reach out to me at mark@makethemostofmassage.com. I am here to help all the time!

    Bluehost vs DreamHost vs WP Engine

    Below I compared three web host providers, Bluehost, Dream Host and WP Engine, in areas that are most important to me (and most small business owners I know who are non-techie): affordable web hosting/builder, support (phone, email, chatbox), domain name option, and free website builder.

    The results are below. At the end of this article you can see who I use and recommend.

    Bluehost

    Basic Hosting Package

    • Price: $2.95/month (promotional rate for the first term), $8.99/month upon renewal.
    • Email: Included with the hosting plan.
    • Domain Name Purchase: Yes, includes a free domain for the first year.
    • Customer Support:
      • Phone: Yes.
      • Chatbox: Yes.
      • Email: Yes.
    • Free Website Builder: Yes, includes the Bluehost Website Builder.

    DreamHost

    Shared Starter Plan

    • Price: $2.59/month (if paid annually), $4.95/month if paid monthly.
    • Email: Not included by default (email is an additional $1.67/month per mailbox).
    • Domain Name Purchase: Yes, includes a free domain for the first year.
    • Customer Support:
      • Phone: No (Phone support is available for an additional fee).
      • Chatbox: Yes.
      • Email: Yes.
    • Free Website Builder: Yes, includes the Remixer Website Builder.

    WP Engine

    Managed WordPress Hosting – Startup Plan

    • Price: $20/month (promotional rate for the first 3 months), $30/month upon renewal.
    • Email: Not included (WP Engine does not provide email hosting services).
    • Domain Name Purchase: No, domain names need to be purchased separately through a domain registrar.
    • Customer Support:
      • Phone: Yes, available 24/7 for Startup plan and higher.
      • Chatbox: Yes.
      • Email: Yes.
    • Free Website Builder: No, but includes premium themes from StudioPress.

    Summary of Features

    Feature Bluehost DreamHost WP Engine
    Price (Basic Plan) $2.95/month (promo), $8.99/month (renewal) $2.59/month (annual), $4.95/month (monthly) $20/month (promo), $30/month (renewal)
    Email Included Additional $1.67/month per mailbox Not included
    Domain Name Purchase Yes, includes free domain for 1st year Yes, includes free domain for 1st year No
    Customer Support (Phone) Yes No (available for additional fee) Yes
    Customer Support (Chat Box) Yes Yes Yes
    Customer Support (Email) Yes Yes Yes
    Free Website Builder Yes, Bluehost Website Builder Yes, Remixer Website Builder No (includes StudioPress themes)

    Advantages and Disadvantages

    Bluehost

    • Advantages: Affordable promotional pricing, includes email, free domain for the first year, comprehensive customer support options, and a free website builder.
    • Disadvantages: Higher renewal rate the second year.

    DreamHost

    • Advantages: Low initial cost, includes a free domain for the first year, and has a free website builder.
    • Disadvantages: Email is not included in the basic plan, phone support is not included by default.

    WP Engine

    • Advantages: Premium managed WordPress hosting, includes 24/7 phone support, high-quality support, and premium StudioPress themes.
    • Disadvantages: Higher cost, does not include email services, and no free domain name.

    My Pick(s): Best Web Host for Small Businesses

    If I were starting up and/or trying to run on a shoestring budget, I would go with DreamHost. It is the cheapest hands down both initially and over the long haul. The Live Chat support should be adequate to handle any questions.

    That said, most of my websites are on Bluehost, and I would recommend this service, too. They check all the boxes, and I have been satisfied with them for the past 10 years. I’m not sure if DreamHost had a comparable hosting service to Bluehost 10 years ago. If they did and were cheaper than Bluehost, I probably would have gone with them for my small business because every penny counts when you are starting out. Ultimately, I don’t think you can go wrong with either one.

    Once you pick your web host, you may want to read How to Craft the Perfect” About Page” for Your Website, an article I wrote for Massage Magazine. Two professional business writers gave me their expert advice on creating an About Page that is engaging, informative with a clear call to action. Their insights have helped me create About pages that have gotten positive feedback from customers.

    Final Thoughts on Websites and Saving Money

    The mindset of a small business person early on has to be about saving money whenever possible. Sometimes that means more work is involved because you’ll have to do things yourself, like building a website.

    That said, you can say thousands of dollars over time–and you can also learn tangential things along the way, like how to optimize your website (also saving you a lot of money). So, investigate all ways you can save money. Finding cheap massage insurance, and renting a room are good places to start.