Ever heard of a bridge business? (Not selling bridges; think something spanning between two things.) How about massage bridge business?

No? I’ll explain everything in a minute. But before I do, I want to ask you another question: Is massage your dream job?

Don’t worry no clients are looking over your shoulder. Be honest.

If you don’t see massage as your ultimate dream job but as something that works for you now until you can become a musician, writer, artist, educator, consultant, software developer, chef, entrepreneur or whatever it is that ignites your passion, there’s something that you need to know.

You’re more likely to get what you want if you implement a massage bridge business.

Okay, no more suspense.

A bridge business can be boiled down to this: a way to replace your current source of income by acquiring a money-making skill that is applicable to the industry where your dream profession/business resides.

Forget Luck

Hmm…that sounds like a lot of work…maybe I’ll just NOT to do that and hope that I get lucky…

About getting luck, my plan was to use the famous novelist Kurt Vonnegut as a “luck” example and then show you how unlikely that would be now, but my plan took a twist right from the get-go.

I thought Vonnegut was lucky because many, many years ago, I remember reading a preface to one of his books (or an interview with him, I can’t remember) where he stated that if he hadn’t met so-and-so, he’d still be selling Saabs.

So I went to search for that information. However, I couldn’t really find any “luck” in the Vonnegut archives. Instead I found a person who worked his butt off, took advice when it came from the right person, and persisted.

Wow, so, if Vonnegut didn’t rely on luck between 1950 and 2000 to make it, could you imagine a writer today relying on luck?

Hardly.

The Internet giveth writers opportunities, but the competition on the Internet taketh those opportunities away.

In fact, the Internet makes all markets highly competitive–probably even the market your dream profession/business is in.

Wait! There’s hope.

The hope is you.

And massage can help.

The Perfectness of a Massage Bridge Business

In a lot ways, massage is a perfect bridge business.

For one, massage gives us schedule flexibility. Personally, I used this flexibility to become a writer, teacher, coach, business consultant, personal trainer, and business owner.

AND massage can teach us vital business skills that we can use to go after most any dream.

For example, Rick, an MT who comes to see me for massage, wants to be a professional musician. He puts many hours into practicing his guitar, teaching guitar and playing live whenever he can.

But recently Rick’s dream took a hit. The band he was playing in broke up and his guitar students disappeared.

Rick is severely bummed. And it looks like to me that he’s now just clinging onto that idea of the lucky break.

Here’s where massage can help.

Rick works for a massage spa chain and has only casually thought about seeing clients on his own.

When I bring up the clients-on-the-side thing to him, he squirms. I’d bet a grand that I know one of the thoughts that’s making Rick squirm. It’s “I want to be a musician, not an MT”.

Okay, I get that. But what if he could use massage to acquire a skill that could make him money in the music industry? Then he’s one step closer to his dream.

Here’s what I mean. First, being able to massage a person is not a skill that transfers so well into the music industry.

“Hey, I’ll rub your back if you produce my album…0kay, okay, how about 5 back rubs?”

However, marketing, writing copy for ads, designing websites, promoting events, and mastering a niche social media are massage business skills that could lead to being a member of a professional band.

I hear an objection. It’s an objection that I would’ve voiced when I was trying to break into the writing market.

“But I need all that time to work on my craft.”

Here’s my answer now to me then: Sorry, you’re just going to have to do both. It’ll be a little rough for a while, but there’s an endgame.

Here’s what it could all look like:

6 Steps to a Massage Bridge Business

1. See (some) clients on your own.

Rick starts to see clients on the side. He sublets a room at a chiropractor’s office on a per massage basis. So there’s no money to be paid upfront. He just pays a fee for each massage that he does.

2. Pick one massage business skill to master.

Rick picks one social media platform to understand. One is important because Rick is going to want to drill down and master this platform. Let’s say it’s Facebook.

3. Learn that skill online and apply it to your business.

Rick creates a Facebook page for his part-time massage practice and learns how to build and grow a community. By the way, there are tons of free classes on the Internet that Rick could take to help himself out.

4. Get really good at that skill.

As Rick starts to increase his traffic and gets people to come in for a massage via his Facebook page, he experiments with Facebook ads.

It’s about time for another objection.

“Wait, wait, wait, but I’m not really passionate about Facebook.”

My answer: Good. If you half like it or don’t really like it all, then you won’t get stuck there. It’s a means to an end. It’ll make more sense with this next step.

5. Shop that skill around within your dream job industry.

Rick has massage clients coming in because he understands how to market with Facebook. And he now has a skill that is very valuable to bands.

He can take that social-media marketing skill and shop it around with bands and recording studios while he’s still making money doing massage.

Now, think of all the people in the music industry, like musicians, producers, and technicians, he’ll start to get to know. This is where stuff happens.

6. Make connections in your dream industry.

Rick gets paid to do Facebook marketing for a recording studio and local bands, and is able to replace his massage income. He’s also has a network of peeps in the local music industry and is in a position to form a band.

See the dream coming together?

Massage Bridge Business Is No Walk in the Park

If you’re over 4o, you get that what I’m advocating is going to be hard—but I think that you’d also agree that what’s harder is waiting and hoping because that will most certainly result in a dream deferred (Langston Hughes).

And by the way, I’m absolutely 1000% (not a typo) NOT saying that this strategy is only for MTs 40 and under.

The massage bridge business is for my MT friend in her 60s who wants to start a massage-teacher consulting business. It’s for my MT friend in his 40s who wants to create and sell massage tools. It’s for anyone, any age, who wants to actualize a dream.

Use Massage to Launch You

So, if massage isn’t your dream job or if it’s only one of your dream jobs or was your dream job but not anymore, use massage to move forward. Make massage a massage bridge business.

First, pick a massage business skill that you can get good at and then get good at it by applying it to your massage practice.

Next, take that skill and make money using it in your dream industry.

While you’re doing that make connections.

If you’re bridge business or dream needs a website or a blog, I can help you with that for free.

For a website: How to Build a Website Fast and Cheap.

For a blog: How to Start a Blog.

Also, if you want my latest everything, subscribe to my email group.

No cost.

No commitment.

You can stop anytime. (Unlike some massage spas’ agreements. Sorry, couldn’t resist.)

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How can a massage therapist make more money?

Well, you can do more massages (or hire massage therapists to work for you) OR you can start a side hustle.

By side hustle I mean doing another job or owning another business that may or may not be related to massage.

I’ve had a lot of side hustles throughout my massage career.

Here’s a short list: writer, gardening business owner, personal trainer, health and wellness workshop presenter, teacher, anatomy and movement consultant, and business development consultant for a corporate fitness management company.

As you can tell, I love side hustles. They…

1. keep life interesting,
2. prevent massage burnout,
3. provide additional revenue to your normal massage income,
4. raise your earning potential,
5. add an extra layer of security in case you injury yourself and can’t do massage.

And here’s another great thing about a side hustle, you can make some money as you’re acquiring a new skill that can turn into a job or business. 

But not all my side hustles worked out.

A while back my wife, Lisa, and I had started a hotel massage business. One day we decided to offer other on-site services, like an on-site chef.

A gourmet meal and a couples massage at your house sounded pretty good, right?

Just one, small problem. When we had a gig lined up we didn’t know if the chef was going to show up!

Besides the chef being unreliable the program was doomed because we couldn’t price the chef service at a point where we made enough money.

Fortunately. most of my side hustles worked out.

I think they worked for two basic reasons.

One, I took the leap of faith.

And, two, I committed to a goal.

Take the Leap of Faith

To me the leap of faith is directly connected to wanting it.

It?

Sometimes “it” can be more money.

Sometimes “it” can be a change of pace.

Sometimes “it” can be following a dream.

Sometimes “it” can be maintaining freedom.

The “it” has to propel you.

The “it” is what makes you take the leap of faith.

The leap of faith happens when you take the first step towards actualizing your side hustle.

Often my leap of faith happens when I create a website or start a blog around a side hustle.

But that’s not true for everybody. A leap of faith could be taking classes or getting certified for your side hustle.

It could be renting office space.

Unfortunately, the leap of faith alone isn’t going to be enough to get your side hustle off the ground.

You’ll also need to commit to a goal.

Committing to a Goal

This is a trip step.

It’s easy to get fired up and purchase a domain name (I have lots of them…lol) for your side hustle, but it’s completely another thing to get that side hustle up and running.

That’s why you need to commit to one goal.

Personal Training

When I decided to get into personal training my first goal was to get paid by a client.

That goal forced me to up my game so that I could attract and keep a personal training client.

After I got paid by my first client, I had more incentive to push on.

Writer

My first goal with writing was to sell one article. It took me many months and about 50+ query letters to sell my first article.

In fact, the journal that wanted my article, didn’t pay for articles. But I wasn’t letting go of that article until I got some dough. So, we negotiated, and I sold the article for $50.

At the end of the day , the amount of money that I sold my first article for wasn’t important. It was the fact that I was getting paid for something that I wanted to do that was important.

 

Positive Indirect Effects of a Side Hustle

When I decided to start this blog my goal was to simply write an article every week for a year.

That was a tough goal.

But as I stuck with it, cool things started to happen.

I developed a habit of meeting weekly writing deadlines.

I connected with a lot of MTs all over the world.

More teaching and coaching opportunities came in.

I sold more articles.

And my income grew as a byproduct of my blogging.

But a side hustle isn’t always the answer to making more money.

Negative Effects of a Side Hustle

Let’s circle back to my personal training side hustle.

When I jumped into personal training it seemed like a perfect fit with my massage since my office was in a fitness center.

And in the beginning it was. Some massage clients wanted personal training and I made some extra money.

But here’s the thing, my massage business wasn’t all it could be at the time.

And I didn’t know how to fix it.

So instead of diving in and figuring out how to bring in more clients and how to massage more clients without being in pain, I took a chunk of my time and invested it in personal training.

What would’ve happened if I had thrown all my energy into my massage business?

My guess is that I would’ve figured out how to bring in more clients and how to take care of my body 15 years sooner than I did.

Why do I say that?

Because eventually I did figure those two things out and I made/make more money just cranking out the massage.

Here’s one more thing to consider—maybe all you need is a temporary job for fast money.

Temporary Job

For example, if your massage business is down because of COVID-19, you might just need supplemental income until you can crank up your massage business after the pandemic smoke clears. If that’s case here are some immediate temp-job options:

Contact tracer: Indeed is advertising for contact tracers. And if you do a Google search, local contact tracer jobs around where you live will likely show up in the organic search.

Amazon driver using your own car: Yep, you can use your own car—pretty cool. Their whole deal is here: Amazon Flex.

Uber or Lyft driver: Go here for Uber. Go here for Lyft.

Shopper: With Instacart you have the option to be just a shopper or a shopper and a deliverer.

Dog walker/pet sitter: Easy to do these days through Rover.

So, where does that leave us with how you can make more money?

It leaves us here.

How Can A Massage Therapist Make More Money Recap

If you just need a temporary job to supplement your massage income as you build your business or wait until COVID clears, get a temp job that produces immediate income. Some options are contact tracer, Amazon driver, Uber/Lyft driver, shopper, or dog walker/pet sitter.

If you’re leaning towards a side hustle, a business or job you plan on doing for a while, ask yourself why you’re wanting to start a side hustle.

If it’s because you’re running away from massage because you’ve hit a road block, like you can’t bring in enough clients to make a living, think about fixing that first before you jump into a side hustle.

This article will help you with that: Protect Your Time & Money Doing Massage.

And if the barrier for building your massage book is that massage is killing your body read this: The Question That Will Save Your Body.

If you want to start a side hustle because you’re bored, inspired, need a change of pace, want multiple streams of income, and/or want another option for bringing in money for security reasons, then go all in with a side hustle.

Take the leap of faith.

You take a leap of faith by making a move towards actualizing that side hustle.

Sign up for a class or get certified in your side hustle or make something real happen regarding your hustle, like building a website or starting a blog.

Website help here.

Blog help here.

But remember that to be successful with a side hustle, you’ll need more than a leap of faith. You’ll need to…

Commit to a goal.

Goals come in many flavors, like getting paid by your first customer or sticking to a work schedule.

Make your goal a stretch, but not too far of a stretch.

Don’t stop until you accomplish that goal, then re-evaluate to see if you want to continue with the side hustle.

Writing articles and blogging are side hustles that have worked for me.

Personal training was good in the beginning of my career because it met certain needs for me, including financial ones, but ultimately, held me back from taking my massage business to the next level.

Still not sure about what to do?

Email me.

Also, if you’re new to Make the Most of Massage, I have a free, email group.

I’ll send you my latest everything on making more money, growing your massage business and staying out of pain.

Sign up below:-)

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Writing articles is more than just a way to supplement massage income. It can actually lead to other massage-related revenue, like developing and teaching massage CE courses and/or creating a blog.

I know, you’re not quite sure if writing articles is for you. Well, let’s look at some of the things that may be making you nervous about writing articles. I’m going to start with:

(1) I’m not an expert.

You don’t need to be an expert to write a good article. Instead of being the expert, you just need to find the experts and/or the research to support your piece.

For example, years ago I wrote a series of articles for runners. The premise was: if I’m running and have pain, how do I know when I should stop running?

I wasn’t a runner, so I chose 3 experts to interview. One was an orthopedist (not a runner), the other was a podiatrist (marathoner), and the last was a sports researcher (ultramarathoner).

Basically, the orthopedist said to stop running if pain occurs as you run. The marathoner said to check in with the pain and if it starts to get worse during the run, consider stopping. The ultramarathoner said you can definitely run through some pain as long as you understand the potential damage being done.

The three opinions, taken together, served as a what-should-I-do-when-running-in-pain “gauge”. The orthopedist and ultramarathoner were on opposite ends of the gauge and the marathoner was in the middle. The reader could then determine where on the gauge she felt most comfortable.

Here is the link to the article series: Running with Pain articles.

Onto the next objection:

(2) I can’t write.

Confession: I was a horrible writer 25 years ago. My grammar was in the hopper and I couldn’t organize my ideas.

At the time, I hired a middle-school, English teacher to tutor me, I paid for professional editors to help me, and I always had my wife go over my articles in great detail before I submitted them.

I was an extreme case. You’re probably not. Just start writing regularly. Once you do, you’ll be able to identify your struggles. Then pull up a couple of YouTube videos to help with dangling participles or verb tense agreement and boom, you’re in business.

Here’s another barrier to writing articles:

(3) I don’t know who to contact.

Years ago, a lot of writers would use writersmarket.com to find out about submission guidelines for magazines. But now you don’t need to pay to find out how to submit an article. Just go to the magazine’s website and look for the article submission instructions. Sometimes you’ll submit your query letter or article on the magazine’s website. Other times you will be instructed to email an editor.

Next one:

(4) I don’t have the discipline.

What is it that you want out of writing? That will be the driver to help you to establish the discipline to do it. At one time, I needed article writing to help pay the bills. Money was my driver then.

Now my article writing is about me saying what I want to say and me doing what I want to do. That’s how this blog came about. That makes me happy:-)   

Okay, last fear:

(5) I’m scared to put myself out there.

I get that. Back in the day, as much as I wanted to have a voice, I was terrified to put myself out there.

What if someone didn’t like me?!

Well, it happened. Years ago I wrote an op-ed piece about the rising cost of veterinary care. Let’s just say that not everyone agreed with me. This experience upset me so much that I basically didn’t write for a year.

The reality is that not everyone is going to agree with you. And they shouldn’t. The person that disagreed with me had some valid points—even though I would still stand behind the op-ed piece 100%. Most of the time, people are not going to go after you. And if you don’t want the heat, just stay away from controversial topics.

How to Get Started Writing Articles

Here’s what I would do to get started:

(1) Identify a writing market to pursue.

Believe it or not, the first writing market I pursued was wellness, not massage. Why? Because I wasn’t an expert in massage! Soon after I added massage and fitness. Op-eds came later.

(2) Pick a specific topic in that market.

If you’re counting on money from writing as part of your income, sometimes you may have to write about something that doesn’t really move you. When this happens, it can be hard to stay motivated. So when you’re first starting out, save yourself the extra stress of working to stay engaged and pick a topic that lights you up.

(3) Pick some magazines where your topic would be a good fit.

It’s a good idea to read some articles in the magazines that you think might be a good fit for your topic. Once you find them, study the writer’s guidelines. The guidelines will give you the important information about what the editors want and don’t want in an article. Think of the magazine editor as your massage client, you want to give the magazine editor (massage client) the article (massage) that she wants.

(4) Start writing.

I pitch articles before I write them when I’m working with an editor who knows me. But when you’re first starting out, I would recommend writing the article first. For one, you won’t have the pressure of having to produce your first article under the gun of an editor’s deadline. And, two, you’ll have more confidence after you have an article ready to be shopped around.

Becoming a Writer

You don’t need to be an expert to be a writer, and once you start getting your reps in (writing regularly), your confidence will grow.

To get started:

1. Pick a market to work in, like massage.
2. Pick a specific topic in that market that interests you.
3. Identify the magazines where that topic would be a good fit.
4. As you write the article keep in mind the magazine’s submission requirements.

If you need a little push. I’m here. Just use Facebook Messenger to the lower right on your screen or email me:-)

Hotel massage can be a way to pick up some extra money. But it can also be time-consuming, costly and frustrating if you don’t know the ropes.

Here are 3 actions steps that you’ll need to take in order to be successful with hotel massage:

1. Connect with the GM, Sales Director, and a motivated front-desk person.
2. Offer free demo massages.
3. Offer discounted massage for package deals.

By the way, these steps won’t cost you a penny.

“Relationships” Rule in Hotel Massage

In 2005, I jumped into the on-site hotel massage business for supplemental income. My massage team consisted of me, my wife, and two part-time employees. We could provide massage to about 25 hotels in our area. Out of the 25, we found work in 10.

I experimented with many forms of advertising, including a commercial that played in local hotels. We also advertised in a few hotel directories.

At one point, to save on advertising costs and make a little extra money, too, I hooked up with a printer and produced our own hotel directory for a local Best Western. We called it the Mini.

And here’s our free ad:

But at the end of the day, being successful at hotel massage depended on one thing: relationships.

Step #1: Connect with the GM, Sales Director and a Motivated Front-Desk Person

There are 3 people in a hotel that you need to have a great relationship with: the General Manager (GM), Sales Director and a motivated, front-desk person.

You need to know the GM because the buck stops with her.

She calls the shots with the operations of the hotel—and your success is ultimately dependent on having her on your side.

The Sales Director runs all the promotions for the hotel. He’s in charge of meeting sales goals, also known as getting heads in the beds.

The Sales Director is important to know because that is the person who will promote you through package deals (explained in step #2).

Also, sometimes you’ll find that the GM will punt vendor relationships to the Sales Director.  If that’s the case, the Sales Director will be your primary management contact.

Lastly, you’ll need to connect with the front desk person who likes massage—and you. This person will spread your name to the guests who walk through the hotel lobby door every day. Finding that person may take a little work, but step #2 will help you with that.

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Meet with the GM

Start relationship building by setting up a meeting with the GM. This shouldn’t be a problem unless the GM sees massage as a headache for her staff instead of an amenity for her guests.

If that’s the case, walk away.

But the reality is, most GMs love having amenities that they don’t have to manage or pay for.

Here’s how to set up a meeting: Call the hotel and ask to speak to the GM or email the GM and request an appointment to introduce your on-site massage service.

When you get a meeting, you’ll want to bring business cards. If you have promotional material, great. But if you don’t have promotional material, don’t worry. You have something better to provide: free demo massages.

Step #2: Offer free demo massages.

Offering free demo massages is an absolute winner with hotel management.

Why?

Because GMs are in a difficult position: they want to keep their staff happy but hotel owners/corporations/management companies don’t want GMs to spend a lot of money doing so. Your free massage demo is a gift!

Offer two, free demo-massage days. The second one should be scheduled four to six weeks after the first one. The reason you’re going to offer two is so that hotel workers that missed you the first time have a chance to try out your service later. Also, you’re getting another chance to market your services to all the people who will, ultimately, be selling your service.

Hotel Massage Demo

When you set up your free, chair-massage demo for the hotel staff, get your hands on as many people as possible. If the GM or Sales Director doesn’t want to get a massage, don’t sweat it as long as you’re taking care of their front desk, housekeeping and maintenance staffs.

When you’re working on the front-desk workers, pay attention to the person who loves your massage. This is the person that will spread your name to each guest walking through the hotel door. Make sure you get that front-desk person’s name.

Post-Demo

After the demo, call the GM. Thank her for letting you do the demos. If your business cards are not on or behind the front desk at this point, ask the GM if you could leave cards for the front desk staff.

Also, ask her if you can give front desk staff a commission for referring a guest to you. I’ve gotten mixed responses. Whichever the response, abide by the GM’s request.

If commission is permissible, make sure your rock star, front-desk person knows that you’re providing a commission with each massage referral. The commission is negotiable. I would suggest $10 per referral.

If you’re uncomfortable with providing a commission and have a studio or place where you can bring clients to, offer front-desk workers a special massage rate. For rock star, front-desk-ers, I’ve extended this offer to their family and friends.

Now it’s time to galvanize your relationship with the Sales Director.

Step #3: Offer Discounted Massage for Package Deals.

As your relationship with the GM strengthens, go back to her and offer your massage at a discounted price for a package deal. If she bites, she’ll send you to the Sales Director.

A hotel package deal is a special that hotels run where they bundle services at a discounted price. For example, a package deal may be a Women’s Weekend package which includes a two nights stay, in-room massage, manicure and a trip to the local winery—at a really good price.

Since the price point for the package deal needs to be low to attract customers, you’ll have to offer your massage at a discounted price.

For a package deal, we would provide a 60 minute on-site massage for $60. Our normal pricing ranged from $90 to $120 depending on the hotel.

Package deals are not where you’re going to make the most money doing hotel massage. They’re about relationship building.

For the most part, Sales Directors are forced to offer package deals because of the competitive nature of the hotel industry. And most Sales Directors that I’ve talked to would rather not have to offer them because they involve a lot of work.

You’re simply making the life of the Sales Director a little easier by offering great pricing and a hassle-free service he can count on. And you’re still going to be walking away with $60 (plus a tip) just for relationship building.

Be Flexible

Lastly, be flexible. The order in which things go down, which relationship happens first, can vary. I’ve had cases where a motivated, front-desk person did all the work for me, starting with introducing me to the GMs of the two hotels where he was employed.

With another hotel, the Sales Director was our number one fan. She promoted our massage services constantly. We had numerous paid chair massage gigs (employee appreciation events and corporate events) at her hotel. We also shot our commercial there.

This was our backup hotel.

Hotel Massage in a Nutshell

No matter which relationship gets you your foot in the door, you’ll need solid relationships with three key hotel personnel: the GM, Sales Director, and a rock star, front-desk person.

a. Get started by setting up a meeting with the GM.

b. Offer free demo massages for her employees.

Make the offer available for 2 dates. As you do the first free demo, identify the front desk person who loves your massage. Build that relationship by offering a commission (if appropriate) for a referral and/or discounted massage for her and her family/friends at your office.

c. Next talk to the Sales Director and offer discounted pricing for a package deal.

Make his life easy by suggesting package ideas where massage would fit in, like a Women’s Weekend package.

Okay, one last thing. Once you’re in, I don’t want you to be blind-sided by this: paid advertising.

Paying for Advertising

I’ve had mixed results with paying for ad space in a hotel directory. Personally, I don’t think it’s necessary to advertise in a hotel directory—if you’re building solid relationships with key hotel personnel.

If you’re approached to buy ad space in a hotel directory, beware the hotel may have an interest in you purchasing advertising space.

If the directory is outsourced, the GM or Sales Director will provide the directory sales person with all the names of the vendors who do business with the hotel—including your name. This is so because the hotel wants to have a full directory of reliable vendors that their guests can call when they need something the hotel doesn’t provide.

In addition, the hotel is getting the hotel directory for free if the outsourced directory company can sell enough ads.

And if the hotel does the directory in-house (themselves), they’ll make money off the directory.

Can you feel the pressure to buy an ad building?

But think about this: you’re doing free demos, discounted package deals and providing an awesome amenity. That’s a lot of value!

So, when the question about buying advertising space in the hotel directory comes up, take a deep breath and say, “I wish I could do it, but it’s just not in my budget this year.”

It gets easier every time you say it:-)

Other Massage Ways to Increase Your Income

If hotel massage is not for you, here are 3 other ways you can bump up your massage numbers and/or make more money doing massage-related work.

How to Market Your Massage

Writing for Extra Money

Use Massage as A Bridge Business

You can stay on top of making more money and creating the massage life you want by signing up for my email group. I’ll let you know when new articles, tutorials, downloads and videos are out. The subscription is free and you can unsubscribe anytime.

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