You need massage clients. And what’s killing you is that you’re a good massage therapist. Clients should be beating down your door, right? The problem is you’re not a rainmaker (someone who brings in the business).
I get it.
Back in the day, I had my NMT certification and felt really good about my massage.
So I opened my massage room door so that fitness center members could peer in and see me sitting on my massage stool at my desk, my head ensconced in a massage halo as angels sang: Come forth clients!
But there was no coming forth. I mean there were trickles and spurts, but no flooding.
So guess what I did?
I got more massage skills and training!
And I sat on my stool in my massage room and waited some more…and I got the same results.
But now I have clients.
What’s changed?
One thing.
I became the rainmaker.
Yay, for me.
Sad for me is that it took me a way long time to bring in the business.
By the way, you don’t get that time back. So, don’t procrastinate and flounder like I did.
If you really want a massage business become the rainmaker NOW.
How?
Rainmaker Step #1: Accept the Rainmaker Role
First, you have to accept that YOU are responsible for bringing in clients.
That’s a big deal, especially if you are used to being an employee or a subcontractor.
But if you want a massage practice, it’s all on you, sista.
And getting the work is as vital to your business as doing the work.
In other words, you have two equally important jobs: 1. Massager. 2. Rainmaker.
When the work isn’t coming in, you’re sucking as rainmaker.
Get better at it.
But wait, Mark, I’m not good at marketing and advertising and outreach.
You’ll improve.
Okay, honestly, Mark, I don’t like that crap.
I know you don’t. It’s not my dream job either. But here’s the thing, being a rainmaker doesn’t mean you have to sell your soul or even do something you hate.
Being a rainmaker means that you fill your schedule.
How you get clients to come in is entirely up to you.
Step #2: Make Your Rainmaker
What I do as a rainmaker is exactly what I do as a massage therapist.
I care.
Through caring I connect.
And the connecting makes the rain happen.
For example, when a client is working with a PT, I contact the PT so that we can coordinate care.
Total win/win.
The client gets the best care I can provide, and now the PT knows my name.
Caring doesn’t need to be face-to-face.
If a potential client lands on our website, she knows that we care about her because she’ll see self-massage videos, an introductory offer and a blurb about a scheduling practice that let’s her know that she won’t be rushed.
She calls and connects.
Can I just say that I’m getting a lot of warm fuzzies here because I can care and connect in both capacities as rainmaker and massage therapist.
The two roles are perfectly aligned.
My core values guide me in both.
Bam!
I’m getting warm fuzzies thinking about the warm fuzzies I get because my rainmaker and massage therapist are joined at the hip.
Okay, back to the business of rainmaker making.
First, if you want a massage business you have to accept the job of rainmaker.
Then from your brain you have to make your rainmaker.
And here’s the trick: Don’t make your rainmaker from something you’re not, but rather make your rainmaker from something that is fundamentally you.
If you think your rainmaker is like my rainmaker then this article should help you out.
Need some more help in general? Email me at mark@makethemostofmassage.com or check out the Accelerator online course.
