The stabbing pain in my upper-back seemed to be connected to the electrical feeling in my elbow and the constant tingling in my hands. The orthopedist diagnosed me with cervical radiculopathy, cubital tunnel syndrome and unstable left shoulder. Before I could tell him about my achy fingers, he said: If I were you, I’d find [...]
Who do you think of when I say massage advertising? Jenny’s massage? Hardly. I think of massage spas, like Massage Envy. Massage spas have fat advertising budgets. Private practice MTs not so much. But we’ve got something else. And it’s a massage advertising dynamo when it becomes a habit: It’s the practice of building rock-solid [...]
Over the years occiput work beat up my fingers and thumbs. At one point, my hands ached so bad that I thought about taking occiput work out of my massage. But instead I experimented for about a year and discovered that when I changed one bad habit and found other ways to get the job [...]
I could kick myself when I think about all the massage business marketing mistakes I had made, especially when I didn’t understand and execute this: HEY, I’M HERE! To me, HEY, I’M HERE! is a must for MTs trying to grow a practice. By the way, the caps and exclamation point are on purpose. View [...]
