If you feel undervalued as a massage therapist there’s one sure way to change things. Create leverage. Early on in my massage career I thought that leverage meant that one person had the upper-hand and the other person (me) was basically screwed. But I was wrong. Very wrong. Leverage, an advantage or power to accomplish [...]
This is a story of massage for lower back pain not working (but there’s a lesson). Casey was crippled because of his lower-back pain. And nothing worked. In fact, after 4 injections his pain got a lot worse. He went from lying face down on my table to lying on his side to sitting up [...]
Here are 3 massage marketing tips that produce big results, won’t cost you any money and are within your current marketing capability to implement (even if you’re just starting out as a massage therapist). Ready? Stop doing everything that marketers tell you to do. Run a special. Do demo massages. Hey, I’ve been where you [...]
I was taught in neuromuscular therapy that if you were having trouble identifying a potential gait distortion you should have the person walk faster. This works because when the person is walking faster she doesn’t have time to adjust to an imbalance (e.g., pronating foot ) before she takes the next step. A while back, [...]
