I’m not a motivational speaker, and I don’t aspire to be one. But for a minute, I’m going to sound like one. There’s something that I say to myself that helps me achieve my most pressing massage business goal, and I think it can help you. Here’s what I say: What can’t get done, must [...]
If you’ve tried to be a salesperson and it’s absolutely not you, don’t sweat it. There are ways to sell massage without really “selling”. Gift certificates play an important role in the sell-without-selling game plan. I’m Not a Salesperson When I was young, I had a sales job at a local equity theater. I stunk [...]
I have a “that’s good, but wtf?!” feeling towards national massage spas, like Massage Envy. The “good” part is that they provide steady work. The “wtf?!” part is everything else: Low wages, a churn and burn business model, and the soul sucking break room where if you weren’t already miserable walking in, you will be [...]
I’m 100% on my own when it comes to making money in my massage practice or any other business that I have. That means I have to sell, produce and deliver to eat. No one gives me sick days or vacation days. No one pays for my insurance. Without me it all falls down. And, [...]
