Welcome to massage talk therapy. Got a problem? I do. I hate cutting my toenails. Don’t know why. Maybe I was an unhappy podiatrist in another life. Anyway, I avoid cutting them at cost. They get way too long, and when I finally cut them I announce to my wife, Lisa: Hey, I cut ’em! [...]
This post was going to be called How to Hit Your Massage Number. But I didn’t go with that title because before the how there needs to be a why. And that why needs to be compelling for one simple reason: If you stay connected with the why (the need to hit your number) then, [...]
What do you really need to do to build a massage business? Before you invest in branding and more advanced massage certifications, invest in understanding what: 1. motivates you, 2. keeps you focused, 3. scares you to death and, 4. compels you to finish a task. The Problem With Not Knowing Yourself Here’s a question [...]
You have to sell—especially if you’re going to work for yourself. But, if you’re like me, selling is a gigantic mountain to climb. For one, I hate, hate, hate sales scripts, strategies and formulas. Sales, to me, is not a game where the customer is prey. A customer is a human being who deserves honesty [...]
