Who do you think of when I say massage advertising? Jenny’s massage? Hardly. I think of massage spas, like Massage Envy. Massage spas have fat advertising budgets. Private practice MTs not so much. But we’ve got something else. And it’s a massage advertising dynamo when it becomes a habit: It’s the practice of building rock-solid [...]
Guess what? I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived. Now your turn. Say it with me: “I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived.” How do you feel? Like a loser? Or do you feel a little [...]
Massage pricing is not easy, but also not as hard as you may think. The other day I read a post and the LMT who wrote it said that she never lowers her price because it devalues her work. She added that LMTs who discount their massage do a huge disservice to the industry because [...]
If you don’t have any money to advertise, there is one thing you absolutely need to do: Email marketing. In other words, you can email your clients about massage specials, important information and personal recommendations. Take a deep breath. I’m going to make it easy for you to get rolling. Here we go! Eliminating the [...]
