Guess what? I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived. Now your turn. Say it with me: “I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived.” How do you feel? Like a loser? Or do you feel a little [...]

Where Do You Get Your Clients?

Do you know how you’re getting your clients? It’s a simple but important question. I wasn’t quite sure where to put our marketing efforts because I didn’t know how our new clients heard about us. So I asked our lead therapist/manager to track that information. She tracked it by looking at the new client intakes [...]

Lisa and I went away to the shore to unplug. We walked on the beach and stared at the sunrise over the ocean and the sunset over the bay. Overall, the unplugging worked. I felt restored and was less caught up in thinking and more interested in watching myself think. A recurrent topic that came [...]

How to Get Out of a Massage Rut

I’m going to get pretty serious on you: Are you happy doing massage? Be honest. No clients are looking. There’s some grey here, I know. You may like some things about massage, but not other things. The Range I’ve found that when I ask MTs if they’re happy doing massage, their answers fall within a range. [...]

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