When I first opened my massage practice, I was a strict neuromuscular massage therapy (NMT) practitioner. I believed that NMT could get any client out of pain. Period. Twenty years later, things have changed for one reason: I get better results for certain clients when I collaborate with and/or refer to other health professionals and [...]
If you don’t have any money to advertise, there is one thing you absolutely need to do: Email marketing. In other words, you can email your clients about massage specials, important information and personal recommendations. Take a deep breath. I’m going to make it easy for you to get rolling. Here we go! Eliminating the [...]
Here’s what you need to do to have your business show up higher in the local search listings when someone does a search for massage in your area. By the way, it’s free and not hard to do.
Recently my wife, Lisa, and I helped organize vegan restaurant week in our town. We had to talk to a lot of restaurant owners and in the process we became more familiar with their business operations. One restaurant owner, Billy, was struggling to get everything together for us. Like many small business owners, he was [...]
