You’re not good at all the things needed to sustain and grow your massage business. Okay, that was a little rude…but it’s true, right? When I opened my practice I stunk at marketing and a whole lot more. We’re not talking character flaws here. We’re talking too many hats to wear as a business owner. [...]
How do you achieve your massage business goals for the year? Here’s a simple strategy that has worked for me: (1) Identify the one massage business goal that outweighs all other goals AND then (2) put your focus on accomplishing that goal for the year. Nothing like setting that bar at your ankles, Mark. Haha. [...]
Ever heard of a bridge business? (Not selling bridges; think something spanning between two things.) How about massage bridge business? No? I’ll explain everything in a minute. But before I do, I want to ask you another question: Is massage your dream job? Don’t worry no clients are looking over your shoulder. Be honest. If [...]
There are benefits to treating a tight/tender area with very precise pressure. One, you can sometimes only find the “That’s it!” spot with very precise pressure. Another is that very precise pressure is a more thorough treatment than a massage with less precision. Most clients appreciate thoroughness. If you’ve backed off very precise pressure because [...]
