If there’s one page on your massage website you shouldn’t overlook, it’s your About page. According to massage website expert Gael Wood, it’s often the most-visited page on your site. Why? Because it’s where potential clients go to decide if they trust you.
That means your About page shouldn’t just be a list of credentials or modalities. Yes, your training matters—but people want to know who you are and why you do this work.
In an article I wrote for Massage Magazine, I dig into how to make your About page more effective. A few highlights:
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Start with your “why.” Why massage? What do you love about it? That’s what builds connection.
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Avoid the laundry list. Instead of stacking credentials, tell a story your clients can relate to.
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Build trust. Help visitors feel what it’s like to be on your table—safe, seen, cared for.
👉 You can read the full article here: How to Craft the Perfect About Page for Your Website
Want to see what that looks like in action?
Check out my own About page: www.pressureperfectmassage.com/about.html
Bonus tip: You can use ChatGPT or other AI tools to help shape your About page—but be careful. AI can sound stuffy, overly repetitive, or just off. It’s a great tool to get started, but always go back and make it sound like you.
Because in the end, your About page is a trust builder—and trust builds business.
