Guess what? I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived. Now your turn. Say it with me: “I’m not the best massage therapist out there. And I’m not greatest massage therapist that ever lived.” How do you feel? Like a loser? Or do you feel a little [...]
Do you know how you’re getting your clients? It’s a simple but important question. I wasn’t quite sure where to put our marketing efforts because I didn’t know how our new clients heard about us. So I asked our lead therapist/manager to track that information. She tracked it by looking at the new client intakes [...]
When I first opened my massage practice, I was a strict neuromuscular massage therapy (NMT) practitioner. I believed that NMT could get any client out of pain. Period. Twenty years later, things have changed for one reason: I get better results for certain clients when I collaborate with and/or refer to other health professionals and [...]
Recently my wife, Lisa, and I helped organize vegan restaurant week in our town. We had to talk to a lot of restaurant owners and in the process we became more familiar with their business operations. One restaurant owner, Billy, was struggling to get everything together for us. Like many small business owners, he was [...]
