What was my biggest mistake in my massage career? Wait, just one…I’ve got 4 screaming Pick me! Pick me! Okay, just one. Here’s my pick: Mission creep. Specifically, I didn’t stay focused on building a massage business. I kept chasing other business ideas instead. Why did I chase other business ideas? Because I wanted to [...]
It’s about 4 pm on a Tues in early summer. 80 degrees. Sunny. Slight breeze. I’m driving to pick up a fifteen-hundred dollar check from my client, Thom. Seems like I should be enjoying the ride, right? It’s a beautiful day. Money coming in. But I’m in a panic. I have good reason to be: [...]
What makes or breaks a massage treatment plan? Whether or not you commit to a course of action. In other words, you may have hundreds of ideas about why someone is in pain and a hundred more ideas about how to treat that pain, but until you commit to a course of action, you can’t [...]
Which are the best massage marketing tips? The ones that you can effectively apply to your situation, which is precisely what we’re going to do now–figure out the best massage marketing tips for you. Listening to someone talk about massage marketing tips is like being handed free, lottery scratch-offs. You can’t wait to score! Scrape, [...]
