How many hours of free massage do you do per week? Huh? Yeah, I know, it seems like it should be zero, but if you’re using free massage (demo massage) as an advertising strategy, then that’s not the case—and I have a plan for you. If you’re still at huh?, here’s why I recommend doing [...]
Here’s a topic that’ll put your friends to sleep: massage homepage. And quite frankly it seems minor in the big picture of building a massage practice, doesn’t it? But when you dig down deeper you start to realize that your massage homepage is your 1st impression page. If the viewer likes what she sees, she’s going [...]
When’s the last time you took a massage business course? Hey, I get it. I once avoided them like the plague. For one, I wasn’t so interested in being business-y, especially when I thought being business-y meant that I had to be a jerk. Two, my brain just didn’t think in terms of “business”. It [...]
No massage clients today? I’m thinking your inner dialogue might sound like this: I stink. I better take another corrective massage seminar STAT! But wait, my clients love me. Well, then they should come back more often, damn it. I should tell them to come back more often…or force them to and make them buy [...]
