My friend Doug owns a small hair salon—just him and one employee. He’s been in the business for 40 years and knows his craft inside and out. At one point, Doug ran big operations but decided smaller was better. Less stress, more joy. Recently, Doug started paring down his clients—the ones who made him want [...]
Start/Grow Massage Business (0 – 30K)
Every massage therapist has asked: How much do I charge for a massage? The short answer is you probably can’t go wrong if you stay close to the price of your top 2 to 3 competitors. But there are variables and pricing strategies you should consider before making a final decision. Before we start talking [...]
How do I market myself as a massage therapist? You take your number one work skill—massage—and use that to sell massage. Wait, it’s that easy, Mark? I didn’t say it was easy. You still have to have a plan and put in the time, but by using a skill that you already have, you streamline [...]
I have a “that’s good, but wtf?!” feeling towards national massage spas, like Massage Envy. The “good” part is that they provide steady work. The “wtf?!” part is everything else: Low wages, a churn and burn business model, and the soul sucking break room where if you weren’t already miserable walking in, you will be [...]
