Every massage therapist has asked: How much do I charge for a massage? The short answer is you probably can’t go wrong if you stay close to the price of your top 2 to 3 competitors. But there are variables and pricing strategies you should consider before making a final decision. Before we start talking [...]
How do I market myself as a massage therapist? You take your number one work skill—massage—and use that to sell massage. Wait, it’s that easy, Mark? I didn’t say it was easy. You still have to have a plan and put in the time, but by using a skill that you already have, you streamline [...]
I have a “that’s good, but wtf?!” feeling towards national massage spas, like Massage Envy. The “good” part is that they provide steady work. The “wtf?!” part is everything else: Low wages, a churn and burn business model, and the soul sucking break room where if you weren’t already miserable walking in, you will be [...]
I’m 100% on my own when it comes to making money in my massage practice or any other business that I have. That means I have to sell, produce and deliver to eat. No one gives me sick days or vacation days. No one pays for my insurance. Without me it all falls down. And, [...]
