A client, Marcia, once told me that my massage business card sucked. Actually she said: “Holy crap!” as she held my card in her hand. Marcia was a graphic designer and rattled off a list of fouls I had committed when I designed my card. So, guess what I did the next day? Nothing. Today [...]
If you want to work for yourself, you’re going to need at least one niche market to feed your business. You don’t need to be an expert in a particular modality. And it doesn’t have to cost you any money. I’ll explain how I did it, but first let’s talk about niche markets. “You don’t [...]
I wrote this post in December of 2015, a few months after my dad died. I added a postscript to this post in February of 2020, a few months after my mom died. Before you read on, I need to say this: I don’t always love massage. In fact, there are times in my life [...]
How do you get your massage business website in front of potential clients without being an SEO expert or spending $500 to $2500 to have an expert build your website? You make your website relevant by creating content that engages viewers and answers viewers’ questions. A massage video is a great way to engage viewers [...]
