This is how I thought years ago when I didn’t have enough clients coming in: I’m a massage therapist with zero massage marketing skills. No biggie, I’ll hire Ashira to do my marketing. Oh, wait, she charges more than d0-it-for-free. So, I was left with two choices: Hide my table from the repo man or start [...]
You need massage clients. And what’s killing you is that you’re a good massage therapist. Clients should be beating down your door, right? The problem is you’re not a rainmaker (someone who brings in the business). I get it. Back in the day, I had my NMT certification and felt really good about my massage. So [...]
If you feel trapped in your massage job, you need to build a trapdoor. Start by creating an independent referral base. What is an Independent Referral Base? An independent referral base is person (persons, group) who refers massage clients directly to you. This means that you have the option to schedule and collect payment from [...]
You’re not good at all the things needed to sustain and grow your massage business. Okay, that was a little rude…but it’s true, right? When I opened my practice I stunk at marketing and a whole lot more. We’re not talking character flaws here. We’re talking too many hats to wear as a business owner. [...]
